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Pantene

CONCEPT | CREATIVE DIRECTION
Grey Advertising

DIRECTION
John Perez

SET
A Thing of Beauty

PRODUCTION
Miguel Urdaneta + A Thing of Beauty

AGENCY
Grey Worldwide

We believe concepts can shape culture, and progress is measured by the art of articulation. Founded by industry creative director Antonello Patella, and veteran executive producer, Miguel Urdaneta, we develop, produce, and shoot branded content, still photography, brand videos, digital content, short films, and web videos, from concept development to the finished product. It is the story we leave behind that will teach and inspire future generations.
A digitally driven live action production company with full service creative capabilities located in the heart of Chelsea, Manhattan and the Brooklyn Navy Yard.

With a state of the art facility and the latest robotics imagery capture technology available, we are dedicated to servicing brands, creative studios and advertising agencies.
We are a multidisciplinary production company combining the power of creativity with the muscle of production. We are powerful storytellers, strong visual articulators, and intelligent makers. We work with a diverse range of companies across the beauty, cosmetic and luxury space. We tell your story with a thoughtful approach to image making. We explore new ways to push the edge of concepts, ideas and initiatives. We are determined to bringing a unique lasting and compelling point of view to our collaborative partners and their audience. We bring ideas to life.
John Perez
Director / Cinematographer
Vittorio Sacco
Director / Cinematographer
Etienne Proulx
Director / DP
Roberto Patella
Photographer / Director
Robert Maya
Director / Cinematographer
MANHATTAN
145 West 21st Street
New York, NY 10011
646-476-5197
BROOKLYN
63 Flushing Avenue
Building 25
Brooklyn, NY 11205
646-476-5197
Antonello Patella
Creative Director
Miguel Urdaneta
Executive Producer
Robert Maya
Director, Motion Content
Bill Hannah
Production Manager
Victoria Vallentini
Director, New Business
acollective + arts & droids = a thing of beauty
A multi-disciplinary creative production studio comprised of three parts, acollective, arts & droids, and a thing of beauty, delivering world-class sensory experiences across art, design, photography, moving pictures, scent and sound; an international studio with a multicultural perspective.
acollective: A community of artists who joined together to create a special bond with a shared understanding: time on earth is indefinite, but story is constant. As acollective, we believe concepts can shape culture, and progress is measured by the art of articulation. It is
the story we leave behind that will teach and inspire future generations.
arts & droids is a digitally-driven live action production company and full-service digital creative studio located in the heart of Chelsea, Manhattan and The Brooklyn Navy Yard.

With a state of the art facility and the latest robotics imagery capture technology available, we are dedicated to servicing advertising agencies, post-production houses and animation studios.
We are powerful storytellers, strong visual articulators, and intelligent strategists. We work with a diverse range of companies, institutions and partners across multiple platforms. We tell your story with a contemporary and thoughtful approach to design and image making. We explore new ways to push the edge of concepts, ideas and initiatives. We are determined to bringing a unique, lasting, and compelling point of view to our collaborative partners and their audience.

We are a thing of beauty.